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The ‘50’s: A Time for Innovation. By the beginning of the ’50s, the name Datejust was stamped on the dial, and the form of the watch hadn’t gone through any major changes. But 1954 brought the first revision to the Datejust design with the new Cyclops magnifying lens, which sits on top of the date window.The origins of the Oyster Perpetual can be traced back to 1926, when Rolex unveiled the first waterproof and dustproof wristwatch. This groundbreaking model was dubbed the “Oyster” after the watertight mollusk shell that inspired its case design. Just five years later in 1931, Rolex introduced another . See more