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why russians love adidaswhy russians love adidas Russians’ love for Adidas stems from its ties to sports culture, its representation in subcultures like ‘gopniks’, and nostalgic memories from the Soviet era. .
why russians love adidasBut why does Adidas enjoy an especially high level of popularity in Russia? In this article, we will explore the reasons behind why Russian consumers have become particularly loyal to the Adidas brand, and .Adidas has become popular in Russia for a variety of reasons. First, the company has taken a proactive approach to marketing in the country, sponsoring prominent Russian .
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why russians love adidas